Double Your Sales in 3 Steps

We live in a world of ‘hacks and shortcuts’ and if there is one truth I know about them, it’s that they rarely work. While ‘hacks’ might generally be used as a cool marketing term, it’s implication is that one can get around having to do the ‘work’. WRONG. The ‘work’ always produces results. A … Read moreDouble Your Sales in 3 Steps

How to Create a Marketing Plan That Works (Part 1)

The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about.
Too often companies make the mistake of marketing in a way that resonates with their own thinking—not the customer’s.
When we do that, we are essentially pushing information out and forcing it upon people. It’s more of a ‘list to me, listen to me’ approach.
To give you another way of thinking about it: It’s like having a conversation with someone who is engaged with what you are saying, versus one who is too busy thinking about what they’ll say next and miss everything you’re saying.
In these two scenarios, there is a difference in the point of focus. The goal of the Marketing Blueprint is to be a listener before you become a speaker.
Does this take some effort? You bet. Is it worth it? You bet.
Not only does answering the Marketing Blueprint questions help you to connect with your customer, but it also helps you get really clear on who your customer actually is (believe me, it’s not as many people as you think). It helps you to be clear on why they will buy from you and on the true value you bring.
Answering these questions not only makes marketing easier, but they will guide your overall business strategy as well. It’s powerful stuff.
Do yourself and your business a favour, watch the video then set aside half a day with your key people to discuss the questions posed. The half-day you invest will save you a lot more than that down the track.

Download the Marketing Blueprint

How to Create a Profit Model

Time to Watch: 5:56 well-spent minutesDo you have a current profit model? Have you ever wondered about which changes in your business will make the biggest impact on your bottom line? Is so, you’re not alone – and this is the right place to be to find out the answer. This video tells you, with real-world examples, how to determine the level of profit you’ll be able to realize through different changes to sales and growth patterns.
If you’re interested in some related training, see our video “How to Create a Profit First Budget”  for a step-by-step guide that goes into a bit more detail.
Look, I get numbers are not the most exciting part about business ownership, but they are one of the most important.

If money is where you’re really struggling as a business owner, we have the tools to help.
Now go out there and get amongst it!
Cheers,
 

P.S. Don’t forget to stay in the loop with our latest rapid training videos on SalesUp!TV

How Strong is Your Network?

It’s been said that your net worth is a reflection of your network, and when it comes to the sales and marketing of your business, a good network is an extremely valuable tool.
However, it’s important to note that a network is not just the sum of the people you know.
It takes strategy and intention to create a network that will help grow your business. Watch to discover what makes a healthy network, and how to make it happen for your business.
 

Roles and Responsibilities Made Simple

Every employee should be crystal clear about the roles they play in your organization, right? Well, why does the majority of the world rely on outdated and confusing job descriptions to convey that message? It’s a flawed system, and there is so much you can be getting from your employees when their role is communicated … Read moreRoles and Responsibilities Made Simple

How to Make Yourself More Referable

This video is NOT about how to get more referrals (well, not directly anyway) It’s about how to boost your level of trust with your clients or customers to become more referable. By identifying your best possible sources of referrals and building those relationships you will see a boost in both the quality and quantity … Read moreHow to Make Yourself More Referable

How to Get More Free Time

Time is a scarce resource, and when it comes to growing your business, where you invest your time can make a critical difference to your success. Here are some strategies you can begin to use immediately, which will allow you to free up at least 15% of your time. Can you free up 15%+ of … Read moreHow to Get More Free Time

Team Alignment: Profit Sharing

Your employees don’t have to be owners to share in ownership thinking – in fact, ownership thinking can be critical to the success of your company. Profit sharing can be a good way of creating transparency and ownership – but it’s not for every organization. See when and how this tool can work for you … Read moreTeam Alignment: Profit Sharing

How to Structure Training With Your Team

It’s a well-known fact that if you grow your people, you will grow your business – but how exactly do you raise the level of thinking to achieve those ends? Here are a few simple ways to boost the level of thinking in your key employees which will allow for desired growth.

The Shortest Path to More Sales

The shortest path to more sales is already sitting dormant in your business right now. Typically when we think about growing our sales, we put on our marketing hats on and think of all those prospects out there who are currently not buying from us. We think about all the marketing channels, advertising, social media, … Read moreThe Shortest Path to More Sales