Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer

Image is of a computer tablet with lots of words being displayed. The largest of them read, Pareto 80/20 Principle

We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more

Creating a Thriving Work Environment: Lessons from Nature

Image of green plants in a garden. Creating a Thriving Work Environment: Lessons from Nature. Learn how to attract and retain top talent by cultivating a workplace culture that prioritizes growth, well-being, and belonging.

As a small business owner, you know that your employees are the lifeblood of your company, so it makes sense that without a dedicated and motivated team, your business can’t thrive. Ultimately you need to attract and retain the best team possible. But how do you do that? (I imagine you’re currently screaming this at … Read more

Why You Need a Theme for 2020

Theme for 2020

Do you have a theme for 2020? Each year I like to have a single word that helps me stay focused on what I want the year to mean to me. This year, my theme is “doubling”, or more specifically, doubling everything that is good for me.  So contrary to what my inner self might … Read more

The One Phrase To Avoid If You Want Financial Success

image of woman achieving financial success

There are many ways to sabotage our level of financial success in business. There’s one that’s come up three times in conversations I’ve been having with business owners and its around the way we think about financial success in our business. “I don’t need to make a million dollars.” If you’ve ever found yourself saying … Read more

3 Ways to Overcome Sales Objections That Will Improve Your Sales

How to Overcome Sales Objections

Right up there with rejection, the ability to overcome sales objections is perhaps one of the biggest sources of fear and frustration for salespeople. And the truth is, it should be the exact opposite. You see, objections can be your biggest buying signal. When you understand the beauty, and the impetus, behind them, you can … Read more

If You’ve Ever Had Goals You Didn’t Complete, This Post is for You

newton's cradle illustrating concept of goals

Have you ever had a great idea you just know could truly change your business? Have you set goals for it, but to this day, that idea hasn’t been realized? When we make goals, we tend to approach them with a ton of enthusiasm in the beginning, only to discover the longer it takes to … Read more

7 Things to Look for in a Business Coach [UPDATED]

Jamie Cunningham Business Coaching With Client

The right business coach can help you jump off the hamster wheel and make sure all that energy you’re expending is actually leading you somewhere. The wrong one is simply a waste of time and resources. Here’s how to find the business coach that’s right for you. If you’re thinking of engaging a business coach … Read more