How to Create a Marketing Plan That Works (Part 1)

The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about.
Too often companies make the mistake of marketing in a way that resonates with their own thinking—not the customer’s.
When we do that, we are essentially pushing information out and forcing it upon people. It’s more of a ‘list to me, listen to me’ approach.
To give you another way of thinking about it: It’s like having a conversation with someone who is engaged with what you are saying, versus one who is too busy thinking about what they’ll say next and miss everything you’re saying.
In these two scenarios, there is a difference in the point of focus. The goal of the Marketing Blueprint is to be a listener before you become a speaker.
Does this take some effort? You bet. Is it worth it? You bet.
Not only does answering the Marketing Blueprint questions help you to connect with your customer, but it also helps you get really clear on who your customer actually is (believe me, it’s not as many people as you think). It helps you to be clear on why they will buy from you and on the true value you bring.
Answering these questions not only makes marketing easier, but they will guide your overall business strategy as well. It’s powerful stuff.
Do yourself and your business a favour, watch the video then set aside half a day with your key people to discuss the questions posed. The half-day you invest will save you a lot more than that down the track.

Download the Marketing Blueprint

Sign up to download your copy of the Marketing Blueprint

Thanks! Check your email for a confirmation link! Be sure to check back and let us know how it's working for you!

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

More to explore

image of woman achieving financial success

The One Phrase To Avoid If You Want Financial Success

There are many ways to sabotage our level of financial success in business. There’s one that’s come up three times in conversations I’ve been having with business owners and its around the way we think about financial success in our business. “I don’t need to make a million dollars.” If you’ve ever found yourself saying

business technology mistakes

3 Business Technology Mistakes to Avoid

The Shift in Business Technology Business technology is still, and arguably, will always be in a state of change. If you find yourself with customer and prospect information all over the place; as in some contacts in your phone, some on spreadsheets, some in your email system, some in your accounting system etc … you

How to Overcome Sales Objections

3 Ways to Overcome Sales Objections That Will Improve Your Sales

Right up there with rejection, the ability to overcome sales objections is perhaps one of the biggest sources of fear and frustration for salespeople. And the truth is, it should be the exact opposite. You see, objections can be your biggest buying signal. When you understand the beauty, and the impetus, behind them, you can