Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer

Image is of a computer tablet with lots of words being displayed. The largest of them read, Pareto 80/20 Principle

We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more

How One-on-One Meetings Can Save Your Business

one-on-one meetings

One-on-one meetings can literally save your business. My wife, Erin, is a successful physiotherapist. Before she ran her own practice, she, of course, worked for someone else—and she worked extremely hard. She had the highest billing, highest client retention rate and was always fully booked. In short terms, she was a model employee—valuable to the … Read more

3 Business Technology Mistakes to Avoid

business technology mistakes

The Shift in Business Technology Business technology is still, and arguably, will always be in a state of change. If you find yourself with customer and prospect information all over the place; as in some contacts in your phone, some on spreadsheets, some in your email system, some in your accounting system etc … you … Read more

This Question Will Revolutionize How You Spend Your Time at Work [Updated]

Illustration depicting the concept of leveraging how you spend your time

To be successful in your business you need to spend your time working ON it, not just IN it… Business owners are spending considerably more time than they want to just to keep the wheels turning. In fact a recent study shows entrepreneurs spend just a hare over 30% of their time working ON their … Read more

If This Is How You Handle Employee Performance, You’re Doing it Wrong

The Employee Performance Problem Ask any well-meaning manager what an employee performance appraisal should accomplish, and you’ll usually hear answers along the lines of: “to categorize the organization, improve employee performance and boost motivation.” While these are all critical aims for an organization if the answer to how they currently accomplish this is through an … Read more

4 Tips For Hiring Great People

Business Owners often say: It’s so hard to find good people… Good People say: “It’s so hard to find good jobs”. So, where’s the disconnect coming from? Just like your ideal customers are looking for companies that can help them solve their problems, your ideal job candidates are looking for the same thing. Only their … Read more