We are living in uncertain times. For many business owners it will be hard to focus on the future beyond next week, let alone any grand plans for the future. For many the future is just survival, and that is okay, but survival doesn’t mean sitting still and letting all the forces around us dictate … Read more7 Marketing Books That Will Boost Results in Uncertain Times
Maintaining Your Business through COVID-19 With the whole world wrapped in uncertainty, it can be hard to know exactly how to respond and to what degree. Coronavirus has shown us just how unprepared we us for this kind of pandemic. Although the outcomes and duration of the situation are unknown, there are some ‘basics’ you … Read moreCrisis Management For Your Business – Video & Checklist
Published on: 18 March 2020, [Last Updated: 1 June 2020] Below are the links which detail the specific economic response measures introduced by the Government of Canada (listed below) to assist businesses with COVID-related business challenges. As it is the most popular support benefit, we have detailed the new Emergency Wage Subsidy below) Changes to … Read moreWhat Canada’s COVID-19 Economic Measures Mean For Your Business
Caution! – If you haven’t watched Part 1 and Part 2 of this video series, be sure to do that now, before jumping into this one. When it comes to creating a marketing plan that works, one of the major causes of floundering teams is a lack of cohesiveness in their planning for execution.I’m not … Read moreHow to Create a Marketing Plan That Works (Part 3)
Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time). OK, Now that you are armed with the thinking and knowledge to ensure your marketing is … Read moreHow to Create a Marketing Plan That Works (Part 2)
The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about. Too often companies make the mistake of marketing in a way that resonates with their own thinking—not the customer’s. When we do that, we are essentially pushing information out and forcing it upon people. It’s more of a ‘list to me, listen to me’ approach. To give you another way of thinking about it: It’s like having a conversation with someone who is engaged with what you are saying, versus one who is too busy thinking about what they’ll say next and miss everything you’re saying. In these two scenarios, there is a difference in the point of focus. The goal of the Marketing Blueprint is to be a listener before you become a speaker. Does this take some effort? You bet. Is it worth it? You bet. Not only does answering the Marketing Blueprint questions help you to connect with your customer, but it also helps you get really clear on who your customer actually is (believe me, it’s not as many people as you think). It helps you to be clear on why they will buy from you and on the true value you bring. Answering these questions not only makes marketing easier, but they will guide your overall business strategy as well. It’s powerful stuff. Do yourself and your business a favour, watch the video then set aside half a day with your key people to discuss the questions posed. The half-day you invest will save you a lot more than that down the track.
To download the Mp3 audio, click here (right click and choose ‘save link as’)
Sales veteran Matt LeBeau leads a team of successful salespeople and sales managers spanning from coast to coast across Canada. His company is LeBeau Excel. Like many new companies today, his team is mostly remote and virtual. So how has he managed the grow a successful business with these geographical constraints?
In this interview Matt shares his story, his tips and tricks (and ongoing challenges) in leading a team remotely. We dive into the technology, systems around hiring, collaboration, planning and accountability.
If you have people working remotely, you’ll love what Matt has to share. Enjoy. Note: in the interview Matt references a reporting system he is using. That system is Tableau.com. I can also recommend a similar tool called Klipfolio
You can find out more about Matt and his company here: LeBeau Excel
Matt LeBeau – Twitter – LinkedIn
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