Making Your Marketing Happen
Whether you call yourself a Boss, Leader, or Owner, there’s a very fine line between setting the pace and driving the pace, and knowing the difference is critical to the health of your team. It’s easy to fall into the trap of “Boss think” on this one and it can be detrimental to the health and productivity of your team. Here’s how to effectively set the pace as a leader, no matter what stage your business is at.
What we’re talking about here is your effect on the team in terms of your behaviour around implementation and execution. It can be easy to fall into the trap of thinking that you aren’t held to account in the same way that your people are, but to echo a sometimes-overused phrase, you really do need to lead by example to get the results you want.
You can’t create separate standards for yourself and your team, because the difference will be stark, and the result will be the creation of an “us vs. them” culture which does nothing to promote, ingenuity, motivation or retention—all cornerstones of a successful business.
If you’re looking to be a team and work as a team, then you need to actively participate as one of the team, regardless of how you view yourself in the culture of the business.
What are your biggest challenge jumping into the trenches? Let us know in the comments below.
And if you watch this and think: “If there’s no ‘I’ in team, why am I doing all the work?” This read is for you.
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Budgeting is not something most business owners would list as one of their most exciting tasks – and that’s ok, but it is necessary, and there is a way to build a budget that makes profit non-negotiable. Here’s how you can create a budget which helps you think differently about how you manage the expense side of your business, and will radically change your profit results.
When we started working with Adam he told us he didn’t have the time to measure stuff, let alone the time to compile and analyse the results.
Adam’s situation is typical of many small business owners.
While not all our clients say it to our face, we can see the anguish on their face when we start talking about metrics and reporting.
Here’s how we got Adam excited about numbers to the point where we had to put the brakes on him measuring too much.
We started by asking Adam, “What would you say to an athlete that was trying to run a record time but was not timing their efforts?”. Predictably he said he’d tell them they were crazy.
Next, we asked “How comfortable would you be flying on a plane whose pilot could not read the controls?” Again came a predictable response “Not very”.
“Or what about a doctor who prescribes medication without measuring any of your vitals like blood pressure, cholesterol, etc.” … Adam could see the theme.
Bringing it closer to home we asked “What about a business (not yours) that you invested your life savings into and the CEO didn’t know the profit margins on the work they were doing. They also didn’t understand the numbers behind their marketing so had no idea how to grow the business. How safe would you feel about your investment?” This one made Adam sit up a little straighter.
He knew where we were going, and we probably didn’t have to ask him the next question, but we wanted to drive the point home. You see Adam was not doing nearly as well as he wanted to—and on this point of measuring—he had his head in the sand.
Last question … “Adam, what’s the difference between all these examples and you and your business? If it’s important for all these other people to measure and read the results, what do you think might be good for you and your business?”
He got it.
There’s a business mantra “What gets measured gets managed”. And while we are huge proponents of this mantra, there’s another quote by Einstein that we also like. He says “Not everything that counts can be counted, and not everything that can be counted counts”.
For small business owners, both of these quotes need to be taken into account. When you are short on time and possibly lacking easy access to data (although this is rapidly changing with cloud accounting and other apps), starting simple is the key.
Follow these four steps to gain some meaningful data which will enable you to start making better businesses decisions.
It’s a well-known fact that if you grow your people, you will grow your business – but how exactly do you raise the level of thinking to achieve those ends? Here are a few simple ways to boost the level of thinking in your key employees which will allow for desired growth.
Creating marketing success isn’t an all or nothing prospect. It’s about creating the right rhythm by doing the right things at the right time and having a broader outlook on what your end game is. In this video we show you the no fail tool that helps our clients get ahead in their marketing game.
Sometimes, even in leisure – things don’t always go as planned. In our third installment of Business Lessons from the Bike Trail we talk about some quick and easy ways to ensure you are preparing for a successful day – no matter what comes your way.
There is a balance point where pressure changes from positive to negative and there is also a point where pressure becomes ineffective.
Knowing what these points are for you and your sales team in critical in achieving sustained levels of high performance.
1. Skillset – do you have the skills necessary to make the sale?
2. Activity – Are you doing the right level of activity to get the results you want?
3. State – How you feel. (energy, belief, confidence, etc.)
It’s important to remember that not all of the above are easily measurable, and in fact can be quite subjective. So, the best place to start is with the activity. By measuring those tangible items such as call, meetings, conversions, etc. you can then determine where the deficiency is – and it will either be in state or skillset. Watch the video to find out how to combat these deficiencies and ensure your salespeople are great.
I define a successful day as one where I get a lot of stuff done, I don’t feel overwhelmed by it, and I have fun doing it. Simple in theory, very difficult in execution, right?
There is a great way I start my day which helps me clear my head and begin the day with a concrete idea of where I’m going. I’m talking about Brain Dump.
What is brain dump? Well, it’s simply this. Taking 5-10 minutes every morning (wherever is convenient for you) and writing down everything that’s in your head. Get it all out on paper and then have a good look at it. If you look at the list and aren’t overcome with a tightening in your chest, then this list is a good indicator of your to-do list for the day. If you get it all out and panic sets in, then this enables you to see things in a concrete way and allows you to break down your items one-by-one so you can decide which items can be put off, passed on or delegated to achieve success.
Try it for a week. You won’t be disappointed. And – if you need some help with planning in the long-term – check out our free 90-Day Planning tool to help get you started. Make it a great day 🙂