How Strong is Your Network?

It’s been said that your net worth is a reflection of your network, and when it comes to the sales and marketing of your business, a good network is an extremely valuable tool.
However, it’s important to note that a network is not just the sum of the people you know.
It takes strategy and intention to create a network that will help grow your business. Watch to discover what makes a healthy network, and how to make it happen for your business.
 

How to Make Yourself More Referable

This video is NOT about how to get more referrals (well, not directly anyway) It’s about how to boost your level of trust with your clients or customers to become more referable. By identifying your best possible sources of referrals and building those relationships you will see a boost in both the quality and quantity … Read moreHow to Make Yourself More Referable

How to Structure Training With Your Team

It’s a well-known fact that if you grow your people, you will grow your business – but how exactly do you raise the level of thinking to achieve those ends? Here are a few simple ways to boost the level of thinking in your key employees which will allow for desired growth.

The Shortest Path to More Sales

The shortest path to more sales is already sitting dormant in your business right now. Typically when we think about growing our sales, we put on our marketing hats on and think of all those prospects out there who are currently not buying from us. We think about all the marketing channels, advertising, social media, … Read moreThe Shortest Path to More Sales

How to Shift Your Beliefs Around Sales … and Shift Sales Results.

When it comes to the word ‘sales’ everyone’s got their thoughts around it. Most commonly the initial thought reflex when someone here’s the word is a negative one. Most people have had that experience with the pushy sales person whether it was the classic used car scenario, or the door to door energy broker or … Read moreHow to Shift Your Beliefs Around Sales … and Shift Sales Results.

How creating a strong niche can compound your sales results

Podcast interview with Phil Evenden


This interview is a cracker. If you’ve ever heard that you should target a niche market but you are too scared to say no to the ‘massive’ market out there – this interview is for you.
Phil’s journey starts with his role as a typical generalist-style financial advisor. From there he decides to turn his back on the finance side of the business and focus solely on insurance. That decision alone means he is cutting off 80% of his existing revenue with no guarantees his new direction is going to pay off.
And so the emotional journey begins. Phil walks us through what led him to make this decision, the transition process and what the payoffs have been.
Spoiler alert … his decision pays off in a big way. And that is the message from this interview. If you are in need of gaining some power in your marketing, Phil story highlights some important principles is developing a clear and powerful niche.
Interview notes:
Phil on Twitter – @pevenden
Phil company – Integrity Wealth Management

Business Lessons From Mountain Biking #2 – What is your Sales speed?

The speed at which you approach situations matters. The speed at which you manage others matters. In this short video, Business Coach Jamie Cunningham shares some mountain biking analogies and shows how your sales speed can affect your outcomes.  

3 Things That Make a Successful Salesperson

 What are the 3 things that make a good GREAT salesperson? When it comes to great salespeople there are three key things you need to pay attention to: 1. Skillset – do you have the skills necessary to make the sale?2. Activity – Are you doing the right level of activity to get the results you … Read more3 Things That Make a Successful Salesperson

How to make your business stand out to your ideal customers!


If you’ve read or studied marketing in any way, shape or form, odds are you’ve learned or been told that it is vital that your company has a point of difference. Otherwise you are left to compete on price … and that’s a tough way to be profitable.
I’m going to reinforce that same concept. I believe, before you spend any money or time on marketing, there are two things you need to know:

  1. Who is your ideal customer?
  2. Why are they going to choose you over the competition? i.e. what makes you different and better?

In order to gain some real world teachings, I reached out to lead generation and marketing guru Cheryl Cappellano from Idea Factor. Cheryl has 28 years of experience in opening doors and getting people’s attention. She’s done it amazingly for her own business and she does it consistently for her clients.
In this interview, Cheryl shares her story and her best tips that you can take and adapt to your own business. She shares examples and how to’s on how to stand out from the crowd. Thank you Cheryl.