Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time).
OK, Now that you are armed with the thinking and knowledge to ensure your marketing is on point with the right message and right target (gained from video #1), we are ready to dive into marketing vehicle** selection.
Our key tool to choose the right marketing vehicles is the Marketing Vehicle Checklist (click to donwload).
This tool is essentially a catch-all for the various marketing vehicles that are available to you. It is not an exhaustive list but covers most of what you’ll need for now. As you watch the video, you’ll see how it helps you to get clear on how to prioritise your marketing.
Move through the checklist marking off things as applicable, and once you’ve established a shortlist of vehicles, you’re ready to roll.
The next step from here will be to compile your priorities in a way that you can stay focused on them, and that’s the topic of the 3rd and last video in this series!
** We use the term ‘marketing vehicle’ to describe a particular way to market, or a marketing channel if you like. Some other common terminology for this is ‘marketing strategies’ but we intentionally avoid using the word ‘strategy’ here because we believe strategy is a very separate thing. We call strategy, your Marketing Blueprint (see Video #1 for more about Strategy and your Marketing Blueprint)