When it comes to creating a marketing plan that works, one of the major causes of floundering teams is a lack of cohesiveness in their planning for execution.
I’m not talking about planning in the form of strategy or marketing channel/vehicle selection, I’m talking about a good old one-page plan that says who’s going to do what by when.
We call this your Marketing Activity Calendar (click to download)
It’s a simple document that pulls it all together and enables you and your team (including outsource partners) to stay focused and accountable to consistent marketing.
In this video I run you through what a Marketing Activity Calendar is, and of course you can download a free template below.
If you’ve got questions or comments, please leave them below and we’ll do our best to help you out.
Enjoy and good luck!
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