Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time). OK, Now that you are armed with the thinking and knowledge to ensure your marketing is
The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about.Too often companies make the mistake of marketing in a way that
A culture of accountability has many advantages. Among them are: an increase in team performance (obviously) high morale (because people are growing and getting shit done) lower stress for you the leader (because you’re dealing with things proactively) ; and business results (when a team is thriving and executing, result have to happen – it
< To give yourself the best chance of attracting and recruiting great people, you need to have 3 critical elements in place. The good news is this stuff is not rocket science or necessarily hard to do. Sure it will take a bit of time, but that will be well worth it considering the results
Finding (and keeping) great employees is consistently listed as a top concern of business owners. In fact, a recent study indicates anywhere between 10-25% of new employees jump ship within their first six months on the job. That’s a frustrating and expensive prospect on both sides of the coin, and one which could be greatly
Effective Marketing of your business can be an extremely simple endeavour if you allow it to be. You already have all you need to get out there and make it happen. The best way to approach your business marketing is to think about the problems your potential ideal customers face and provide educational content around
Time to Watch: 4:34 It’s important to know what your goal is and how you’re going to execute it, but sometimes one of the missing ingredients is having the emotional leverage or clarity around why you’re going for something and the drive to see it through. This clarity of emotion is a business strength your
Time to Watch: 5:56 well-spent minutes Do you have a current profit model? Have you ever wondered about which changes in your business will make the biggest impact on your bottom line? Is so, you’re not alone – and this is the right place to be to find out the answer. This video tells you,
Time to Watch: 3:16 Whether you call yourself a Boss, Leader, or Owner, there’s a very fine line between setting the pace and driving the pace. Knowing the difference is critical to the health of your team. It’s easy to fall into the trap of “Boss think” on this one, and it can be detrimental
In helping others to create the best businesses possible, one key ingredient for high levels of success (as I preach to my clients), is radical responsibility. The following is a story about how I recently failed to do just that. What does radical responsibility mean? It means accepting that you have 100% control of your
For all you ‘A type’ business owners out there, how many of you (like me, many times) find yourselves always charging from goal to goal in the pursuit of evermore? You know where this is leading right? The power of taking some time out to ask critical questions and reflect on what ‘has been’ is
