Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer

Image is of a computer tablet with lots of words being displayed. The largest of them read, Pareto 80/20 Principle

We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more