Persistence in Sales

There is an art to being persistent. You need to know when to back off, when to follow up and what to follow up with.
My client Cheryl who runs a company focused on lead generation and client loyalty, I believe is one of the best sales people on the planet. She tells the story of how she worked for 2 yrs before landing BP as her client. 2YRS!! How many of you are working for more than 3 months to land a client.

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