To give yourself the best chance of attracting and recruiting great people, you need to have 3 critical elements in place.
The good news is this stuff is not rocket science or necessarily hard to do. Sure it will take a bit of time, but that will be well worth it considering the results it can create in your recruiting efforts.
Let’s take a look the three elements…
#1 – The Foundation
The foundation actually has 3 components within itself:
- Your business’s purpose – why does your business exist. More simply, why is your business important to your customers?
- Your Goals and Vision – what are you building?
- Your Culture – what’s it like to work in your business?
These foundational elements are what give your business juice. They bring energy and meaning that will help convey passion and enthusiasm for those going through the recruiting process.
#2 – Your Process
Your recruiting process needs to be simulate what it’s like working in your company. It should be a process that builds desire to work for you yet also is not for the faint at heart. Meaning it needs to be a little be difficult to make it through. This does two things: It means only the best make it through (because they want to), and it weeds out those who are not a good fit because they either can’t be bothered or now realise, this is not the role for them
You can get way more detail on a process here
#3 – Your Advertisement
In short, your ad needs to stand out. It needs to clearly convey that you guys are different and you care about who you are hiring. Your ad is your first chance to attract your ideal candidate. And you do that by putting sincere emotion and meaning into your Ad.
For a sample of what a successful ad looks like, click here . This Ad both ourselves and our clients have had amazing success with.
You may need to tweak it to sound right for you, but most importantly, look at the elements in the Ad that make it stand out. I’m sure you’ll agree when you read the Ad, it is unique.
Good luck with it. I’d love to see some comments below about how it works out for you.