What is the key driver of every business on the planet? … marketing.
The Marketing Mastery program is designed for business owners and their teams who want the knowledge, tools and templates to create robust marketing that gets results for the long term.
The program is broken into 6 modules which are a combination of online video, workbooks and templates. The modules are structured to walk you through from beginning to end all you need to develop a strong marketing presence.
Supplementing the online component is a monthly conference call that is your opportunity to have your questions answered and to learn from others. These calls are recorded so you can always access the archive.
Here’s a brief outline of what is in the program.
Module #1 – Your Marketing Blueprint
Before you invest ANY time or money in marketing, there are certain things you must be clear on. The video instruction and templates in this module will walk you through how to define and clarify:
Your ideal customer
The core offerings that are key to your growth
Your marketing budget
Your Business Identity
Your Marketing Blueprint will be the foundation that will guide your marketing decision moving forward
Module #2 – Campaign Creation
Here you will learn how to put a campaign together. In order to get results from your marketing efforts, certain key components must be present in every campaign.
This module walks you through, with detailed templates, how to get a campaign designed and written so you are ready to execute.
By the end of this module you’ll be ready for the rubber to hit the road and DO some marketing.
Module #3, 4 & 5 – Your Top 7 Marketing Vehicles
Now that you understand the foundation to your marketing and you know how to put a campaign together, you are ready to deepen your knowledge around the 7 best marketing vehicles for generating results. They are a combination of traditional and online vehicles. There is a lot to learn here and this will be a module series you’ll be returning to time and time again.
Module #6 – Marketing Calendar and ROI
Throughout the first 5 modules, you have learned a ton. With so many tools it can become confusing as to how to organize it all in a way that puts you in control – Enter ‘Your Marketing Calendar’.
This module walks you through a methodology of planning your marketing so you always have a 6 – 12 month rolling plan that enables you to see what and how much you are doing. It also gives you a snap shot of your marketing budget.
All this will be presented in a one page format so you and your team will clear and in control. Having this kind of plan also enables for easy delegation.
When you invest in this program you have it for life. You are buying it for your business so you can have each person involved in marketing participate at any time.
Not knowing the numbers behind your business is kinda like driving a car with a blindfold on. You simply can’t know when you are on track or not?
How do you know if you know your numbers well enough? Ask yourself these questions:
Do I understand what drives my profit?
Am I able to forecast my cash flow?
When I get my financials, can I interpret them to make better decisions
Do I track my key numbers minimum monthly?
If I wanted to increase my profit by 30% do I know the best way to do that?
These are just a few of the benefits of being adequately financially literate. As a business owner, you don’t need to be at the level of your accountant, but you do need to interpret what your accountant is telling you are know the right questions to ask your accountant. You also do need to be able to look at your financials independently and make informed decisions without relying on an outside ‘expert’ to guide you.
The financial performance of your business is your responsibility. And to ensure good financial performance you need at least a base level of financial literacy.
Introducing “Financial Mastery For Business Owners”
The program is broken into 3 levels so you can learn at the level that suits you.
· If you are just starting out then, level 1 is a good place for you.
· If you are a few years in and know financially things need to change, Level 2 is what you need.
· And if you consider yourself at least moderately literate, then Level 3 is going to be the best fit.
All levels are delivered online with a combination of video instruction and templates.
Here’s what’s included with each level:
Level 1 – $297
Understanding and interpreting the 3 major reports
numbers are relevant for your business and how often you should be looking at them
Who should be on your professional team to support the financial needs of your business.
Level 2 – $497
Everything in Level 1 – PLUS –
Understanding your cash flow
Forecasting your cash flow
The power of budgets and how to develop them
Level 3 – $997
Everything in Level 2 – PLUS –
Developing Critical Drivers (what are the key activities to measure that drive your business performance)
Building your dash board. A 1-page summary page that gives you the pulse of your business. This tools enables you to have visibility on your business performance when you are not there.
Knowing your key ratios. Want to sound like a Pro when you talk to the bank. This is the icing on the cake.
In a nutshell, it is a publication that gives you timely and timeless advice, strategies, interviews and tips that will help you to thrive in your business. It is designed to inspire and help you elevate your business by identifying the 20% you need to know to get 80% of your results.
Be inspired and subscribe for free!