Quick scenario survey … You are in a reasonable rush to buy a piece of material for a wall hanging at your home. You call 2 stores to check on stocks. Given the 2 store responses below, which one would you buy from? And Store 1 is 25 mins away … Store 2 is 30 mins away.
Store 1 response – pleasant and friendly, says “I’ll need to go and check. Can you call back in 10 minutes”
Store 2 response – pleasant and friendly, says “Let me call you back in 10 minutes after I check the stock”. Then calls back in 3 minutes saying they have it.
Well this was a real senario for me and I chose Store 2. For me it was simple … they made it easy for me to make a choice. Now this was only a small purchase but I think the message applies to many situations. Make it easy for your customer to choose you. The more you make them work, the less likely they will be buying.
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