Vol. 27 – Marketing, Ideal Customers and the Competition

//Vol. 27 – Marketing, Ideal Customers and the Competition
Vol. 27 – Marketing, Ideal Customers and the Competition 2017-09-04T19:25:46+00:00

Project Description

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Marketing, marketing & marketing. It's something you know you should be doing, but it can often be relegated to the bottom of the long to-do list, behind seemingly more urgent tasks. 
If that's you, you're not alone.
So, in this edition, we are going to give you some bite size pieces to help you simplify your marketing strategy (or at least work out what it should be).
BUT ... we didn't want to over simplify it either. If you make things too simple, they can lose their power. So we've decided, in addition to the resources below, to hold a free  one-off, invite only, power packed webinar on the topic of marketing. 
If you know this is an area you could be better educated about or just need to get some more focus around, get yourself registered. It's free for Business Nutrition subscribers. 
The 45min webinar will be on Thursday 14th Sept @ 9am (Australian Eastern Time). Convert to your timezone  here.
P.S. For those who register and attend, I'll be sharing our USP (Unique Selling Proposition) creation tool normally exclusively available to our clients only.
Get amongst it!
7 Steps to Building the Perfect Game Plan
I love this article. It embodies most of what we believe about creating marketing strategy. If you can't make the webinar, the content in this article gives a good overview. 
Check out the author here  @RuxandraRux

Keyword Research for SEO
In today's world, it can be argued that one of the foundational elements behind your marketing strategy should be your keywords. (i.e. the words you want to be known for on the internet). The words that when searched for, will bring up your website in the results.
The SEO world is a bit of a dark art but this article does a great job at walking you through the fundamentals and "how to's" behind keyword research.
Market Competition 101
A key component of your marketing strategy is knowing your competitors. This short article segments your competition into three, and provides a good perspective on how to think and plan around them. Watch out for group #3 - these are your disruptors.
Your Ideal Customer
Not everybody is your customer. And knowing who is, is a crucial part of your marketing. In fact, it's the #1 thing we cover in our Marketing Blueprint (jump on the webinar to find out more).
Brian Tracy ( @BrianTracy)does a good job in the article at providing a quick overview of some of the things to consider when trying to define who your ideal customer is.  


Guerrilla Marketing by: Jay Conrad Levinson 



This one's a timeless classic. In addition to methodology, Guerilla Marketing is chock full of examples and tactics. It's one to have on the bookshelf for continual reference.

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