Before you skip forward, thinking "aww c'mon ... why are we talking about this fluffy stuff?" I want to ask you a question. Have you ever thought or uttered these words:
"If only I could find good people?" or "how can I get my people to care more?"
These two symptoms (alongside many others) might be an indicator you're lacking clarity and connection to the purpose of your business. And even if you are clear, you might not be communicating it well.
You might be asking "Purpose ... what, why and how?" and that is exactly what this edition is all about. We've got some short articles, a couple of book recommendations and a truly kick-ass interview to give you a really rounded view on why your business purpose is so critical - and how to go about bringing it alive in your business.
You don't have to have a clear and compelling purpose to build a business. But if you want a great business with people who are engaged and living the culture you dream of, then you do.
So, with that said, take a few moments and enjoy the gems below.