To grow a business, there are two things you need to be crystal clear about:
- Who is your ideal customer?
- Why are they going to buy from you?
This edition of Business Nutrition focuses on point two. What makes you different. Differentiation can be challenging to determine, and unless you crack it, it will cost you in sales and profitability.
In this edition, we scoured the world to bring you the best and latest thinking on creating your uniqueness. Included in that is a 'from the trenches' interview with Cheryl Cappellano of Idea Factor, who not only has done an outstanding job of differentiation in her own business but through her work, helps others do it in theirs.
Enjoy the content and we'd love to hear success stories on how you've created a niche through being different.
Now go make it happen!